Columbia / Warner / 20th Century Fox / CIC
International film successes
Four of the five major film companies are on our reference list.
The Big Time
From blockbusters like “Men in Black” to the sensitive AIDS educational film “Philadelphia”; from the campaign on the day of Frank Sinatra’s death to promoting Madonna, marketing entertainment products means placing a branded product on the market within a few days with a clear budget. The evaluation happens straight away at the box office. Since our earliest days as an agency, we know exactly how it works.
Further references
