• Point of View – the communications magazine

As a trade journal for communications, PoV not only addresses current trends such as content marketing, influencer marketing or digital transformation, but also generates added value from them. Our communications magazine presents you with a wide range of new and useful potential for your own corporate communications. PoV assesses and filters – and at the same time exposes – the tendencies, trends and hypes that you can safely cast aside when focusing on your communications goals.

PoV is available as a classic print edition, as an online version for your desktop PC or in digital form as an app that you can download from App Store or Google Play. Whichever version you choose, PoV will give you a practice-related overview of the dynamic communications scene and show you what is important in advertising, content marketing, media and the press. Background information, technical terminology, the history and future of advertising, best practice examples: PoV is your guide from communications conceptual planning to realisation.

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SMEs, start-up scene, big business

Theory and practice straight to the point

Potential business benefits for your corporate communication

Guidance from conception right through to implementation