Mission statement as basis for the branding and marketing strategy
What to some entrepreneurs sounds like part of an abstract brand theory, is actually the basic tool for agencies to make a brand strong. We define your brand’s current and target, start and goal after performing a baseline investigation.
Where is the brand now, and what target vision will it develop towards? All this happens in close contact with the responsible people at all relevant departments. The first milestone in creating an effective brand strategy is then secured.
Mission statement, values – and what does “purpose” actually mean?
What’s the purpose? Currently on everyone’s lips and gets to the heart of everything defined in the mission and vision again in several ways – the question as to “why”. Why does the market need my company? Why can customers not do without my product? Why are specialists only happy in my company? Goal, aim, approach – however you define corporate purpose, for agency strategists it also depends very much on the sector, organisation and history. It is precisely this unmistakable purpose that many look for in the wrong places. We find it together with you. And with it we merge everything into one mission statement, which builds on entirely authentic brand values. These must be tracked down together and made comprehensibly liveable.
Develop the mission statement: Our approach
Make brands perceptible and feel brands. Perceive brands consciously or unconsciously, let brands speak for themselves – it all has to be staged clearly and strictly on the basis of a mission statement. As an agency we therefore also include these factors in developing your authentic mission statement. Your sales or expansion goals also interact with the mission statement – short-term gain or long-term investments are strategic decisions that influence the brand evolution. We incorporate these considerations so that brands don’t just happen, but rather utilise potential specifically.
- Mission and vision
- Corporate purpose
- Corporate values
- Mission statement
- Market expansion
- Portfolio expansion
- Sales and expansion goals
- Team building
- Close to the company