Plan online strategy on solid database
Every online marketing agency knows the significance of valid data, and not just since data analysts and data scientists became increasingly important for companies. Our approach is also underscored by a detailed analysis of the target groups and their media usage behaviour. The channels that efficiently convey messages and those that stimulate dialogue must be defined before the measures and campaigns are prepared. Our agency expertly collects, evaluates and analyses, before the main and side channels are defined.
Integrate website or content hub into the online strategy
Despite wireless platforms and channels the corporate website continues to be an important tool within an online strategy. But if the number of requirements for functionalities grows, a parallel integration of a content hub can be beneficial. With the increasing importance of storytelling, as an agency, more and more often with individual campaigns we build on content hubs as central contact points for all activities and collection points for the entire content. The structure of the corporate website can then remain untouched and the hub used for specific content activities.
Use social media as part of the online strategy
Social media agencies often concentrate on individual social media channels or the entirety of the platforms. Within an integrated online strategy, as an agency we do however value the fact that campaigns and social media concepts harmoniously integrate into the entire online complex. Added channels do not always equate with added value. Quality and target-oriented planning help us to use the available budget effectively – from organic Facebook posts, Instagram ads and YouTube tutorials, through to LinkedIn strategies.
- Media and channel analysis
- Online strategy
- Content creation
- Social media concepts
- Range maximisation
- Target group activation
- Image building
- Target group-focused