Solid data basis for online marketing
Every online marketing agency knows the significance of valid data, and not just since data analysts and data scientists became increasingly important for companies. Our approach is also underscored by a detailed analysis of the target groups and their media usage behaviour. Before measures and campaigns are designed, the channels that efficiently convey messages and those that stimulate dialogue must therefore be defined first. Our agency expertly collects, evaluates and analyses, before the main and side channels are defined.
Different channels, one goal – successful online marketing
The corporate website continues to be an important tool within an online strategy. But if the number of requirements for functionalities grows, a parallel integration of a content hub as the central contact point for all activities and collection points for the entire content can be beneficial. The corporate website’s structure can then stay untouched and the hub can be used for specific content activities. We also value the fact that, within our integrated online strategy, campaigns and social media concepts harmoniously integrate into the entire online complex. Added channels do not always equate with added value here. Quality and target-oriented planning help us to use the available budget effectively – from organic Facebook posts, Instagram ads and YouTube tutorials, through to LinkedIn strategies.
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