Complex issues prepared convincingly and comprehensibly
We take the time to understand your product and your target groups in the current market and consumer context. Because only with exhaustive research and in-depth industry knowledge can complex issues and topics be transformed into highly valuable information and profitable content. And the production of suitable content must always be performed here with a view to the consumer and must create benefits. Further factors that influence the effectiveness of content include the style of the respective medium and channel.
- Content strategy
- Journalistic texts for print and online
- Functional texts
- Moving image content
- Customer and employee magazines
- Apps and web presences
- Social media platforms
- Thoroughly researched
- Expertly established
- Entertainingly prepared
- Professionally produced
- Search engine-optimised
Content is king – activate customers with content
Informing, advising or entertaining – a company or brand’s range of services should meet the customer’s expectations and surpass them in the best case scenario. This works best via useful information, further-helping knowledge or entertainment with potential for word of mouth. Content makes a product’s added value understandable and emotionally accessible, instead of just claiming to do so. With the right content strategy we guarantee a dramaturgy filled with benefits, emotion and sustainable engagement. To do this we integrate all formats – from branded content and specialist articles for print media, customer magazines and info brochures, through to online media such as corporate blogs, micro-sites or long reads in social media.
The key in content distribution: Search Engine Optimization
Content for online media is a double-edged sword. If the content’s textual design is only oriented on well-ranking Google keywords, the statements seem random, interchangeable, and a brand’s key messages become blurred. The magic words for good SEO are semantic optimization and unique content. Following an in-depth analysis of the relevant search terms we create a keyword mapping that also integrates terms in your product’s semantic environment. On this basis we formulate your texts convincingly, unmistakably conclusive and easy to find for search engines.