How can findings be derived and illustrated from data?
Big data is the digital age’s promise of salvation and is set to provide maximum knowledge production at little expense. But revolutionary progress will not be found in the technical possibilities for collecting information, for example. Far more important is the complex process of generating findings from the data with the aid of statistical methods and working out a context and correlations using storytelling.
- Interactive infographics
- Data visualization
- Illustrative graphics
- Magazines and brochures
- Landing pages
- Social media
- Trade fair appearances
Accessibility makes big data less daunting
What’s not understood obstructs interaction and identification, and in the worst case scenario causes fear. All these risks can be prevented with the accessible preparation of the determined findings and can be transformed into concrete benefits for marketing and multi-layered stakeholder communication. With these clear added values, data collection is also afforded new purpose and gains broader acceptance.
Illustratively visualise data and processes
Diagrams, process graphics or charts – we make data consumable with professional info design, and even entertaining into the bargain. Information visualization attracts the customer’s attention to it and makes your service offering, digital services and products individual and unmistakeable. With an imaginative illustration even complex topics can be made fun, become eye-catchers and are remembered.