Digital strategy for trades and construction industry marketing
How can small and medium-sized enterprises in the trades and construction industry participate in digitisation? The Agency’s e-commerce and IT specialists asked themselves this question as commissioned by BayWa Baustoffe. The development of bespoke marketing services for the sustainable lead generation of tradespeople quickly becomes the centre of the platform solution. The structure of the bookable products, the process design and the long-term expandability of the shop system are important cornerstones of the digital marketing strategy. All steps are implemented consistently here from the perspectives of a perfect user journey and ideal user experience. The result is the BayWa advertising tool – a digital solution service that sets the standards for B2B marketing. And it’s still as easy to use here as a simple e-shop.
Support customers with guided user journey
Many web shops lead the way – the buyer’s journey is kept as short as possible to maximise conversion rates. With the user journey the advertising tool takes a big step further towards the customer. Because they should receive precisely what they want – and not just exit as quickly as possible. The platform solution successfully combines maximum customizability with minimum prior knowledge here. This drastically differentiates the platform from a standardised web toolbox. Customers are guided step-by-step through the decision-making stages and can rely on a supporting and self-explanatory interface design. They see the progress on the way to their personal online presence at all times. They choose from design templates and receive their own created content in uncomplicated coordination.
Personalised marketing services per web shop
Book marketing services quick and easy, and that in an easy-to-use web shop? The advertising tool enables precisely this. The smart platform solution therefore combines the configuration of previously scarcely shoppable services with easy maintenance via an intelligent content management system. Here, “once shopped” means: always supplied with up-to-date content, prepared sector-specific by expert hands and personalised for every customer – and all with a simple release system. This far exceeds the dimensions and added value of conventional configurator or shop services and for the user makes it almost as easy as a search via Google. In a nutshell, the advertising tool enables the entry into digital transformation for construction firms in just a few minutes – with future security.