E-shop or configurator – only useful for products?
Before a digital marketing strategy is developed the services to be marketed must of course be defined – as must the digital affinity of the target groups. Is there high demand for innovations? Or is it basic know-how that is required?
Offer services and products intelligently in the web shop
Web shop systems can be set up and integrated smart and lean. With explanation-intensive services or products, however, a more individual set-up that accompanies and supports the purchasing process is often recommended. Complex technological services can then be promoted easier and configured as shoppable.
- Web shops for B2B and B2C
- Online configurators
- Content management systems
- Content creation
- Marketing products
- Offering services
- Product advertising
- New customer acquisition
Customer loyalty in web shops with bonus programmes
An existing customer is already convinced of the added value – that’s the starting point. For example with a bonus programme that quickly and easily results in cash back or further benefits and leads with regular incentives in the activating communication to new buying impulses. Retainers such as newsletters or mailings beef this up and promote dialogue.
Upgrading the web shop with content – like this!
Product or service, every customer is grateful for tips on its use, enhancement or accessories. This in particular applies in the final phase of the purchase decision. Not everyone can make use here of the material provided by professional catalogue photo shoots. So why not integrate the customer’s photographic skills? Instagram is the channel of choice here, boasting numerous brand-conscious micro and nano-influencers.
Use web shops and online configurators for B2B
The learned systematics of web shops for more complex services, especially in the B2B sector, are becoming increasingly popular. More and more customer groups require intuitive user patterns as we know them with smart phones and tablets for services and products. This offers new opportunities in digital marketing for B2B in particular.