Microsite
AS TEMPORARY
CONTENT HUB

Prominently positioning campaign content on the web or intranet, without having to change existing web structures – microsites are the ideal solution! They can also be implemented quickly and are therefore an important campaign tool for short-term and time-limited purposes.

Microsite

Microsite or landing page for campaigns and projects

In contrast to a landing page the microsite is mostly outsourced to a separate domain and addresses a special topic. Be it a new product or an initiative for generating applicants – the range of possible uses is practically indefinite and can be adjusted very precisely to a communication goal.

Microsite

Specifically upgrade microsites with tools and functions

Information transfer is the obligation; the user added value is the actual incentive for the microsite visit – and therefore the icing on the cake.
In live communication this can also be ticketing functions or accreditation and voting tools. Or even just entirely classic: Gamification gadgets with competitions and bonus actions.

WHAT
  • Campaign content hub
  • Websites
  • Intranet pages
  • Landing pages
FOR
  • Short-term campaigns
  • Special topics and activities
  • Competitions
  • Live communication
HOW
  • Focused
  • Implementable
  • Conversion-oriented
  • Quickly analysable
Microsite

Specifically guide traffic to microsites

All accompanying measures ideally bundle the attention on the goal – the microsite. Activities can then be initiated concertedly, applications generated, free test accesses for software distributed or even sales meetings agreed. This makes campaign results rapidly visible and analysable.