Microsite or landing page for campaigns and projects
In contrast to a landing page the microsite is mostly outsourced to a separate domain and addresses a special topic. Be it a new product or an initiative for generating applicants – the range of possible uses is practically indefinite and can be adjusted very precisely to a communication goal.
Specifically upgrade microsites with tools and functions
Information transfer is the obligation; the user added value is the actual incentive for the microsite visit – and therefore the icing on the cake.
In live communication this can also be ticketing functions or accreditation and voting tools. Or even just entirely classic: Gamification gadgets with competitions and bonus actions.
- Campaign content hub
- Intranet pages
- Landing pages
- Short-term campaigns
- Special topics and activities
- Live communication
- Quickly analysable
Specifically guide traffic to microsites
All accompanying measures ideally bundle the attention on the goal – the microsite. Activities can then be initiated concertedly, applications generated, free test accesses for software distributed or even sales meetings agreed. This makes campaign results rapidly visible and analysable.