IN THE MIDDLE OF LIFE
Interaction outside the digital comfort zone
Cross-media is the keyword: Although digital activities must be designed especially low-threshold in matters interaction, this also applies for out-of-home area tools. QR codes enable more valuable services here than had previously been attributed to them. And also with regard to the triumph of AR apps, out-of-home formats must be completely upgraded and reconsidered.
Out-of-home with minimised scatter loss
What applies for large surfaces also applies similarly for classic formats such as “City Lights”. The individual selection of the locations has a significant influence on the scatter loss and interaction rate in the target group. Special measures, which integrate sites, locations or entire properties into the design, not only promise higher awareness, they also ensure a stronger connection with the integrated PoS or the company.
- Digital out-of-home
- Interactive outdoor advertising
- Trade fair equipment
- AR apps and QR codes
- Image campaigns
- Brand awareness
- Signal effect
- In the target group’s environment
- Interactive and original
- Without scatter loss
Conclusion: Stimulate activating impulses externally
Specifically used out-of-home measures can also convey a signal effect, which imparts new self-awareness of brands or companies. Which is why in image campaigns, formats from this area can also ensure brand awareness and sustainable positioning in the relevant set of the target groups.