Target group analysis

Our market research experts make markets transparent and therefore provide a reliable data basis for all kinds of projects and campaigns.

Target group analysis

Advanced knowledge with studies

Studies by major market research institutes deliver current developments – own commissioned studies are recommended for special projects. Customer surveys or focus group analyses are further tools used in our agency – the type of data collection must suit the customer and the individual strategic target. Only then can findings be delivered, which flow directly into the setup and design of the strategic communication and its measures.

Target group analysis

Budget use with measurable results

And only so can it be ensured that the available budget pays into the customer goal with maximum effect. Employer branding is no exception here, as both the image of an employer brand and specific recruiting KPIs can be determined in detail and analysed via surveys in the target groups. This procedure is smarter than ever in times when there is a skills shortage and war for talents. The use of the channels according to the target group also differs greatly and the evolution in the communication behaviour happens in increasingly shorter steps. So it’s all the more important to update your own customers and stakeholders.

 

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