Press work
Successful
cross-media
strategies

The roll-out of new brands or products requires accompanying public relations strategies for sustainable anchoring in the relevant set of consumers, investors and further stakeholders. Integrated communication from trade PR, digital publishing and social media and the inclusion of selected journalists, bloggers and influencers ensure high-profile and target group-specific attention for your company.

Press work

Tailor-made PR concepts are efficient and measurable

Successful press work requires a holistic approach applied to target setting, determining the target group, analysing the existing media strategies and press distribution lists, editorial planning and implementation of various measures. You benefit from the media landscape’s wealth of know-how and the sector-specific trade press of our public relations team.

Press work

Presence in the media – at all touchpoints

Together with you we select the right channels, media and collaboration partners to reach your stakeholder group at the most effective touchpoints. We concentrate on the individual media use of your target Group.

Press work

Position key messages precisely in PR campaigns with storytelling

A coherent storyline that conveys your message authentically and media-effective is the basis of a successful PR campaign. The key messages can be individualised for the individual target groups and scaled for use in selected media. They then guarantee an expedient campaign. Professionally prepared press releases, collaborative content, reliable media partnerships and cross-media distribution help you on your way to a sustainable media presence.

WHAT
  • Press campaigns
  • Media partnerships
  • Press distribution lists set-up
  • Clipping and evaluation
FOR
  • New brands and products roll-out
  • Higher frequency at the PoS
  • Consumer activation
  • Crisis communication
HOW
  • Professionally prepared
  • High-profile
  • Target group-focused
  • Cross-media distribution