Customised PR concepts
Successful presswork requires a holistic approach. This applies to target setting, determining the target group, analysing the existing media strategies and press distribution lists, editorial planning and implementation of various measures. Our public relations team knows the media landscape and the industry-specific trade press and ensures sustainable anchoring in the relevant set of all players with its strategy. Together with you and by considering the individual media usage of your addressees, we select the right channels, media and collaboration partners to reach all stakeholders at the most effective touchpoints.
With storytelling to the key messages
A coherent storyline that conveys your message authentically and media-effective is the basis of a successful PR campaign. The key messages are individualised for the individual target groups and scaled for the use in selected media. Professionally prepared press releases, collaborative content, reliable media partnerships and cross-media distribution as part of an expedient campaign help you on your way to a sustainable media presence.
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